Betway will now serve as the club's official betting partner, and Betway's logo will now be shown on both the LED displays and cam carpets at the 51,500-seat Deutsche Bank Park stadium as a result of the arrangement. 

In accordance with the agreement, Betway will also give fans promotional materials.

According to Betway, this agreement shows the company's ambition to collaborate with the top football clubs and promote significant sporting events.  

"We're thrilled to be partnering with Bundesliga club Eintracht Frankfurt, in a multi-year agreement," Betway CEO Anthony Werkman stated. 

"Seeing the Betway brand's increasing presence at the Deutsche Bank Park Stadium will be a great privilege because the Bundesliga is one of the most well-known football leagues in the world."  

The Head of Marketing for Germany at Betway, Maik Brodowski, stated: "Partnering with Eintracht Frankfurt is a fantastic honour. Over the past several years, the team has been able to solidify its position as a major power in the Bundesliga.

It's an exciting moment for the squad since they will once again compete in the Europa League this year. We are eager to support them on their adventure both domestically and internationally. 

According to Eintracht Frankfurt Fußball AG board spokesperson Axel Hellmann, "We are initiating a strategic collaboration with Betway during a challenging time, which makes it even more crucial. 

"We are pleased that by leveraging the passion and brand power surrounding our club, we will contribute favourably to Betway's continued growth."