SIS will provide complete coverage of greyhound racing, including at least 42 matches every week from British, Irish, and foreign tracks, under the conditions of their five-year deal.

By partnering with bet365, the firm has added to its pool of operator partners, which now spans five continents. According to SIS, their material has "helped drive bettor engagement."

"We are very pleased that bet365 have committed to a long-term deal for our greyhound service," said Paul Witten, Commercial Director at SIS.

"This agreement is a further endorsement of the quality of our racing offer and SIS' reputation as a trusted leading supplier of 24/7 live betting content for the last three decades."

Bet365 is the newest operator to join forces with SIS, and with their arrangement, the Stoke-on-Trent-based brand hopes to expand its portfolio with more greyhound betting markets.

The company, whose Founder and CEO Denise Coates was awarded the UK's highest taxpayer earlier this month, has lately participated in numerous foreign expansion attempts, having opened a dedicated site in Argentina in February.

A bet365 representative said of the company's arrangement with SIS, "SIS has earned a deserved reputation within the betting industry for its top-quality racing content."

"With this new long-term agreement, we will be able to expand our racing offering by providing premium greyhound racing to bettors all over the world."

"We are confident that SIS' greyhound content will provide frequent engaging betting opportunities for our customers."