Following its recent agreement with DraftKings and the appointment of Jim Murren to its board of directors, the US sports betting provider will be discussed in the news part of this week's GI Friday.

It can now add cash from Jake Paul's investment company to its list of noteworthy, if eccentric, recent accomplishments.

Paul is a well-known YouTuber, which frequently means that he is well-known for doing next to nothing, but he has now joined his brother Logan in combat sports. Tyron Woodley and Paul will square off in a future mixed martial arts match.

However, if you make a lot of money on YouTube, you may spend it and potentially have an impact on the larger entertainment industry.

His investing firm's most recent option to do so is through Simplebet, which raised $30 million in its most recent fundraising round.

The venture, according to Bloomberg, is "being led by Paul's Anti Fund and former UFC executive Nakisa Bidarian, who now runs talent advisory firm Bavafa Sports."

Following early agreements with the likes of DraftKings and FanDuel, it will come as a surprise if Simplebet's stock doesn't surge in the upcoming years.

The company's micro-betting technology enables users to place wagers on individual pitches and shots. In the end, this implies that US sports betting providers will have a tonne of additional income potential.

However, as we hint at in this week's GI Friday, demonstrating the following may be the roadblock in the future. Specifically, where does responsible gaming fit into this overall picture?