The organisation also has agreements in place with Chelsea FC, Leicester City, and Aston Villa, which Aston Villa recently extended by an additional season.

The four clubs Parimatch Tech will collaborate with this season, according to Evgen Belousov, deputy CEO of the company: "Each cooperation inside the Premier League, one of the strongest and most renowned football leagues in the world, promotes our expansion into global sports and gives a significant reason for pride.

The majority of EPL teams presently have the Parimatch brand as an official partner, and all of them share our principles and objectives for success. This is an honour for us, and we're looking forward to all the things the Parimatch brand will do this season with our partners.

Dale Aitchison, Head of Commercial at Newcastle, continued, "We are growing our partnership portfolio across new areas and markets and we are delighted to work with those who are so passionate about our common values and look forward to working with Parimatch throughout the season."

As the biggest football league in the world, the English Premier League draws several sponsorship deals from across the world. According to Parimatch, its contracts with Leicester and Chelsea place more emphasis on things like offline and digital rights, tickets and hospitality, club merchandise, exclusive access to club assets, and other components than its agreements with Aston Villa and Newcastle, which both centre on media rights.

The parent business Parimatch Tech will be featured in the future issue of Gambling Insider's Sports Betting Focus magazine, along with a detailed interview on operating in the conflict-torn Ukraine and its B2B segment.