For each World Cup game, its multimedia packages are created to enlighten, amuse, and encourage betting activity throughout pre-match and in-play markets.  

The most recent release from PABS expands on the editorial material it already offers for local (UK) and international markets. It will be offered in three primary packages: Go, Pro, and Ultimate. 

Alamy photos and real-time matchday data from the PA Betting Services Football API will be included in editorial packages. 

Additionally, content produced in association with EngageCraft will be available through PABS' Pro and Ultimate subscriptions. According to PABS, this alliance will make use of the Touch platform to provide visual interactions and promote more user participation. 

By encouraging users to spend more time on social media and by collecting user data for analytical purposes, PABS thinks that the Pro and Ultimate packages will assist it in generating organic growth. 

Director of PABS Eugene Delaney stated: "We are thrilled to be delivering a product to assist this year's World Cup in Qatar as part of our content investment.  

"The PABS content producers provided a variety of packages that were specifically designed to meet the requirements of our customer's target consumers. We are certain that we will succeed in reaching the goal of increasing customer involvement and connection. 

Recently, PABS expanded its already-existing collaboration with bet365 to provide the operator with fresh information on international football.  

Through the agreement, bet365 will have more chances to create bets, boosting its consumer offering. For more than 20 years, PABS and bet365 have been partners.

In our most recent issue of Trafficology, Rob Black, B2B Sales Director of Spotlight Sports Group, expands on the topic of World Cup betting hotspots.