The jackpot for this organization's free second chance prize draw will be enhanced to £475,000 ($603,500). The Health Lottery has announced that it would be revamping its lottery game, in addition to launching a new website, rebranding its logo, and updating its entire identity. 

The lottery game that is played five times a week has been given the new moniker 'The Big Win' and will implement a new reward structure beginning with the drawing that will take place tomorrow night.

The most significant modification will be made to the Saturday draw's prize structure, which will result in an increase in the size of the jackpot from £250,000 to £475,000 for the free second chance prize draw.

The reward structure for the draw has also been altered, such that individuals who match four balls on any draw will now win a prize of £300, which is an increase from the previous value of £250.

A 'Mega Monday' campaign will also be introduced as part of The Health Lottery's rebranding. As part of this promotion, anybody who plays 'QuickWin' on a Monday will be entered into a raffle for a prize pool of £500. In addition, there will be a promotion called "Super Sunday," which will give participants the chance to win £500 by purchasing instant win games on Sundays.

In addition to this, gamers who pay with direct debit will be automatically placed into a monthly drawing for a chance to win one of ten prizes of one hundred pounds each.

This new plan comes as a method to thank the company's loyal consumers, which will in turn enhance engagement and strengthen the marketing effort.

According to The Health Lottery's Chief Executive Officer, Lebby Eyres, "To improve our appeal to players, we have increased our Saturday night free prize draw to the highest level possible for a society lottery operator." This change was made in order to raise the amount of money that is donated to charity. 

"At this weekend's draw, participants will have the opportunity to win a sum that might very literally change their lives. Tickets for the main draw will continue to cost £1, despite the fact that the jackpot for the free second chance prize draw will practically quadruple.